Sunday, April 20, 2008

Lead Purchasing

Should you purchase leads? That is a good question with a tricky answer! Leads can be a good way to expand your business and also to get some practice pitching your sale but are not always going to sign up and some might not answer your call so its good to get an email address in case they would rather be contacted by email. Usually your company has some lead companies that they work with and have the kind of lead you want.

There are a lot of different lead companies out there and they all offer the same thing, people who might be interested in your product or business. They all have different pricing for different things, if you are looking for people to build a business with you they might offer leads that have requested info on a home based business, some are what they call real time leads which are leads that are given to you within minutes of the person asking for info. They also offer leads that have filled out a survey that asked maybe what they are looking for and how much they want to invest and what they want to potentially make monthly. You also can also choose between gender and location, they offer a lot. One thing you might want to think about is when they say they are semi exclusive that means they sell that same lead to other people so if you go that way call right away, you want to be the first to talk to them. An exclusive lead is sold to only you, but some people might also fill out surveys at different places online so they are not always totally exclusive either way. They are cheaper when you buy semi-exclusive though.

Leads can be pricey usually any were form $2 to $7 or more but its all up to your marketing budget and how you want to market your business. They are good to try if you are interested in checking them out but not critical to your business. If you are going to try I'd say the beginning is a good time to check it out if your budget allows.

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